2012 Edelman Trust Barometer: Global Deck
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Social Media and Online Media:
In 2005 Trust shifts from “authorities” to peers
In 2006 "A person like me” emerges as a credible spokesperson
Trust In Social Media for the Informed Public:
2011- 8%
2012- 14%
(up 75%)
Trust in Multiple Online sources for the Informed Public:
2011-22%
2012-26%
(up 18%)
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