WALL BLOG: 50% of people feel overwhelmed by brand messages on social media

Toluna C&M Social Media Marketing Best Practise Guide

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by Polly Becker, posted on 12 March, 2012
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Summary:
1. Traditional media isn’t dead
2. People are overwhelmed by too much brand activity at times
3. But they’re very much on board with brands being part of their social media life
4. Success lies in smart, creative execution – and an understanding of why folks use social media in the first place
5. Sensible planning and expectation setting is key to delivering successful campaigns
6. A lack of sanity and charisma can and will be fatal

50% of people feel overwhelmed by brand messages on social media
* 75% of folks feel 1-2 brand messages a day is too much
But there’s also plenty to cheer about if you’re a brand marketing manager. For instance…
* 45% of people choose to interact with brands on social media channels
* of those folks 60% are happy to share brand messages and 27% like to share info about brand purchases